While the franchise is still drawing incredible viewership numbers by any comparison other than its previous performance, AMC’s The Walking Dead set several dubious milestones with Season Eight’s ratings. First, the season premiere in October, 2017 earned the lowest premiere ratings for the show since Season Three. By November, the show’s regular episodes started netting the lowest ratings numbers since Season Two, and the mid-season premiere in February, 2018 drew the lowest mid-season premiere ratings in the history of the franchise. Now, the season finale ratings numbers are in, and they continue this season’s trend of falling back to earlier, smaller milestones.
Earlier this week, HNN’s own Nick Banks promptly reviewed Carl’s extended farewell in The Walking Dead Season Eight mid-season premiere, but it turns out he’s part of a group of viewers that just keeps shrinking. It’s been no secret that viewership ratings for the show have been declining since Season Seven, but the series set a dubious record Sunday night for its lowest rated midseason premiere of all time.
Variety reports that Nielsen’s Live+Same Day “data shows that Sunday’s premiere drew a 3.6 rating in adults 18-49 and 8.3 million viewers.” The drop in viewership from last year’s mid-season premiere amounts to nearly 4 million fewer viewers. If it’s any consolation, 2012’s Season Two mid-season premiere earned a higher overall rating of 4.2 in the key 18-49 demographic, but it netted slightly fewer overall viewers (8.1 million as opposed to Season Seven’s 8.3 million). read more
As ratings for The Walking Dead continue to plummet, Stranger Things’ second season shows that fans still crave horror programming on television. While Netflix is usually quite secretive about its viewership numbers, Nielsen has released “Live + 3 Day” viewership ratings for all episodes of the new season. According to The Wrap, the results are incredible!
15.8 million viewers watch the series premiere over last weekend. Almost 11 million of those viewers represented the highly-coveted 18-49 age demographic. Here are the viewership statistics for the rest of the season’s episodes during the first three days of availability: read more
Season Eight of The Walking Dead premiered last night to fewer viewers than it’s been used to gathering in recent years. THR reports that early Nielsen numbers show that 11.4 million viewers tuned in to last night’s episode, 6.5 of which who were adults aged 18-49. This represents a 43% drop in total viewership from last year’s premiere, which drew 17 million viewers on the date of the premiere. Such opening numbers have not been seen by the series since Season 3.
While Season Eight garnered interest by promoting its popular characters and the debut of its 100th episode on television, it simply could not compete with Season Seven’s promised resolution to the tacky cliffhanger ending of Season Six. The cliffhanger phenomenon makes it difficult to compare the premieres of both seasons, as some viewers likely tuned in simply to find out who Negan whacked at the start of Season Seven. Regardless, the show has been hitting nearly impossible numbers of the years, and it was only a matter of time that they began to slip a little. read more