Families turned out for a dose of nostalgia this weekend in the form of yet another reboot of The Addams Family, which earned just over $30 million in its opening frame for a second place finish at the box office.
Weekend audiences gave the film a B+ on CinemaScore, with women representing 59% of the opening weekend crowd. 48% of the overall audience was also under the age of 17, which is no surprise for an animated film. The film fared much worse with critics, who gave the film an aggregate score of 44% on Rotten Tomatoes. Top critics polled like the film even less, only accounting for a score of 27%. In both cases, the sample size was low for a film with this wide of a release, with only 63 reviews recorded. The film will have added competition next week from Disney’s Maleficent: Mistress of Evil so The Addams Family should see a sharp decline (60% or more). The Halloween season may help the film in coming weeks if the kooky family can endure the assault of the popular witch from Sleeping Beauty.