Netflix Crows about ‘Bird Box’s’ Ratings
Netflix, which is notoriously tight-lipped about their television ratings, decided instead to emulate a peacock fanning his feathers by proclaiming the success of their latest original film, Bird Box, which delivered almost 26 million viewers over the first seven days of release.
According to the Hollywood Reporter, the movie everyone is tweeting about, finished “…second only to Stranger Things: Season 2, falling short by less than 1 million viewers.” The mockingbirds over at Netflix, even went so far as to initially claim that Bird Box, “…posted the best seven-day showing for a Netflix film to date, saying that more than 45 million accounts worldwide checked out the film, more than a third of Netflix’s global subscribers. Netflix later explained that accounts had to watch at least 70 percent of the movie to be counted, but didn’t say how many viewers those 45 million accounts represented” (maybe the executives counting the numbers were blindfolded and lost count).
