The Bye Bye Man finished in fifth place at the box office for the weekend of January 13, 2017, taking in an estimated $13,378,000. While the placement doesn’t seem like much of an accomplishment, it was in fact the highest grossing new film of the weekend, beating fellow newcomers Patriot’s Day, Monster Trucks, and Sleepless. The film capitalized on a primarily female and under 25 audience to double its budget in the first three days of release.
While this is a solid opening for a horror film in January, the level of competition gets stiffer next week, and the rest of the month. M. Night Shyamalan’s horror thriller Split will be released next weekend with the same target audience in mind, greatly reducing The Bye Bye Man’s staying power at the box office. Also contributing to a potential steep decline for the film is the fact that the film earned a “C” Cinema Score and a 28% critic’s score on Rotten Tomatoes.