Warner Bros. studio have begun building hype for this summer’s Annabelle: Creation by screening the film for early critical reviews and releasing a new trailer for public consumption.
2014’s Annabelle was never a critical darling. It earned a Rotten Tomatoes Tomatometer score of just 29%. This time, the studio attempted to “have its cake and eat it too” by hiring David F. Sandberg (Lights Out) to direct the picture. Based on the early reviews, this decision may have slightly improved the quality of the franchise. Variety opined, “Despite being stuck with a lame script, Lights Out director David F. Sandberg manages to conjure some effective scares in New Line’s demon-doll prequel.” Still not great, but certainly better than before!