According to CNBC, this year’s Super Bowl commercials will cost advertisers $5.25 million for 30 seconds of airtime. This means the new one-minute trailer for Jordan Peele’s Us will set Universal Pictures back $10.5 million (more than half of the film’s production budget!) when it runs during the big game. Such big spending isn’t exactly surprising considering Peele’s previous film, Get Out, earned over $255 million worldwide and netted the auteur an Academy Award for Best Original Screenplay. Given all of the money at stake, Universal likely wants as many eyes on the screen as possible during airtime and lots of feverous anticipation; but Peele himself had a trick up his sleeve for fans who just can’t wait until kickoff to catch another glimpse of this highly-anticipated film.
Peele took to Reddit for some pre-game festivities, and he unleashed the new trailer in a thread entitled, “A new nightmare. Welcome to r/monkeypawproductions.” You can check it out by clicking the link embedded in this paragraph.
We will update this post with an official YouTube link as soon as the studio makes it available. In the meantime, fans can watch and re-watch the clip as many times as they’d like and feel free to take bathroom breaks during tonight’s commercials without the fear of missing out on all the fun!
Update: Here is the new trailer, direct from Universal Pictures:
Us hits theaters on March 22nd, 2019. Stay tuned to Horror News Network for more details on this exciting project as soon as they break!