At the 2020 NY Toy Fair, HNN was lucky enough to score a booth tour with McFarlane Toys. Chris Hernandez, Brand Marketing Manager for the company, gave us a detailed look at the current slate of exciting licenses that the toy manufacturer is bringing to life.
McFarlane Toys has been a driving force in the industry for over 25 years, and their innovative take on the business has formed such a creative ripple-effect that other companies have been forced to adapt. In this video tour, Sean and Larry learn what to expect in the coming year on store shelves and which pieces to really watch out for.
Obtaining the DC license was massive, but do the horror properties they have been working with for years (The Walking Dead, Stranger Things) still have a place in the brand’s forecast? How does Spawn fit into the Mortal Kombat universe (and game!)? And what’s up with this wicked cool Kickstarter campaign to bring back the original line of “Todd Toys” figures in retro packaging to the masses?
All questions are answered in this exclusive video from NY Toy Fair 2020!