‘It’ Floats to the Top and Destroys Box Office Records

by Nick Banks

Expectations were high for what It would do at the box office this weekend, but no one predicted the $123 million explosion that the film delivered at movie houses around the country.  

Most bullish predictions placed the film at a $70 million dollar debut, but It delivered the second largest R-rated opening weekend of all time, only behind Deadpool’s $132 million haul.  If the initial estimates hold, It will be the third highest opening of the year, beaten only by Beauty and the Beast and Guardians of the Galaxy Vol. 2.

It also eclipsed September’s previous record holder Hotel Transylvania 2 ($48.5 million) and more importantly, became the biggest opening weekend ever for a horror film, racing past Paranormal Activity 3 which earned $52.6 million in 2011.

The film couldn’t have come at a better time for the movie industry which suffered through one of their worst summer’s at the box office ever in terms of sales figures.  With a slew of horror films, Oscar contenders, and mega-budget tentpole pictures such as Thor: Ragnarok, Justice League, and Star Wars: The Last Jedi, the fall season may go a long way in rescuing studios’ stock prices.

It also added $66 million in overseas sales for a grand total of $189 million so far.  Shockingly, the total could have been even larger if not for the evacuations due to Hurricane Irma which are currently impacting the Southern states and the fact that Sunday also sees the return of a full schedule of NFL games.   Due to these factors and the initial box office results, It appears that it may have an extended profitable run well into late October.

Be sure to check out our fall movie preview and our very own Larry Dwyer’s review of the film right here at Horror News Network!


Similar Articles

Leave a Comment