Dead Island – Become a Zombie App

Facebook is at the heart of the global campaign to create buzz around new action zombie video game Dead Island from publisher Deep Silver, released in early September. A series of bespoke apps have been commissioned by the game’s creators, Deep Silver, to engage their over 200,000 strong (and still growing) community with fans being offered the opportunity to be a zombie star! Social CRM agency Neoco have been brought in to develop three apps for the launch and beyond which aim to identify Dead Island advocates and build a two-way relationship for future releases.

Dead Island fans will have the chance to jump straight into the game’s narrative as a fully-fledged undead by uploading photos of themselves wearing holiday beachwear and zombie mask. The ‘Become a Zombie’ app then enters them into an undead hall of fame. The fan with the most votes will win an valuable Dead Island themed prize.

Read more about the Dead Island – Become a Zombie App.

Dead Island game
Rob Caprilozzi on Twitter
Rob Caprilozzi
CEO / Owner at Horror News Network
Rob Caprilozzi created Comic Monsters in 2004 and eventually expanded the site in 2009 to Horror News Network. Born out his love for all aspects of horror, Rob still remains hardcore comic fan. You can keep up with him on Twitter @RobCaprilozzi.
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