Another week, another second place finish for a horror film at the weekend box office. Just like last week’s Child Play, Annabelle Comes Home nabbed second place with an estimated $20.3 million.
Annabelle Comes Home opened on Tuesday night with shows starting at 5:00 p.m., and then opened wide on Wednesday, so the box office take is somewhat deceiving, although it did perform worse than either of the two previous Annabelle films. The latest addition to the Conjuringverse currently sits at $31.2 million (with an additional $21.1 from foreign markets).
While horror has opened strong over the last few weeks, no horror film has been able to sustain an audience since Jordan Peele’s US in March. There are many more horror films scheduled for the rest of the summer (with Ari Aster’s follow-up to Hereditary, Midsommar, opening on Tuesday before the Fouth of July holiday), so we’ll see if this trend continues, or if one of the remaining films can capture an audience’s attention beyond opening day.
Feedback from critics was primarily positive for Annabelle Comes Home (and you can read HNN’s review right here), with a 70% positive rating on Rotten Tomatoes, but people exiting the theater (tracked by polling service Cinemascore) gave the film a lukewarm grade of B-. The all-powerful TomatoMeter hasn’t been the best predictor of financial success as of late, and it will be interesting to track the relationship between box office and critical reception the rest of the summer.
As for the previously mentioned Child’s Play, last week’s silver medalist dropped all the way to eighth place, with an estimated $4.2 million this weekend. The film has currently banked over $23.5 million, but it will certainly continue to tumble out of the top ten as more screens are taken for the plethora of summer releases on the way.
Check back next week to see if Annabelle Comes Home is able to stay in the top five, and how well Midsommar performs with a “summer” audience.