Even two different endings were not enough to make a dent in the summer box office this weekend as Unfriended: Dark Web opened with only $3.5 million.
Unfriended: Dark Web finished in 9th place at this weekend’s box office, far below its predecessor. The original Unfriended sold almost $16 million dollars worth of tickets in 2015 and opened on over 700 more screens than Dark Web. The drop in screen count was a surprise, but not unheard of due to the amount of successful blockbusters so far this season that have held on to screens longer than usual.
Earlier in the week, news broke that Unfriended: Dark Web would screen with two different endings, but it seems as if this news was not intended to be released by the studio, so if this was a marketing ploy, it certainly didn’t work. Dark Web will certainly turn a profit (as it only cost in the one million dollar range according to estimates), but it will fall far short of the original, which ended up with $64 million at the world wide box office.
This has been a rather lackluster season for horror films and only The Meg (which is really more of Jurrasic Park style action/adventure story) and the recently moved Slenderman have any chance of unseating the current horror box office champ of the summer, The First Purge, which is close to the $100 million mark world wide after this weekend’s $5 million dollar domestic take.
Stay tuned to Horror News Network for more box office reports and all the horror news that’s fit to print!