It was an uphill battle for The First Purge, but Universal’s riotous film was still able to manage fourth place at a very competitive (and profitable) summer box office weekend. The fourth film in the franchise raked in $17 million this weekend, bringing The First Purge’s total to $31 million for the Independence Day week (the film opened on Wednesday).
How does this entry stack up against the previous films? The weekend box office is the softest in the franchise’s history, but this is certainly due to the early opening. The film will most likely pass the original Purge’s worldwide totals ($89.3 million), but the film will be hard pressed to top either The Purge: Anarchy or The Purge: Election Night. Reaching the fourth film in any franchise is certainly an accomplishment, but it does get more and more difficult to lure ticket buyers back to the theater. Universal made the smart move to inject some life into the series by hiring new director Gerard McMurray (and you can read an interview with the director right here), but it might not be enough to cement the film’s solvency going forward.
The only upcoming competition in the horror genre for The First Purge is Blumhouse’s Unfriended: Dark Web (which will be released in two weeks on July 20). The first film did very well at the box office (making $64.1 million worldwide on a reported one million dollar budget), but there hasn’t been a break-out horror film (in a financial sense of course and Hereditary delighted and enraged people to varying degrees) this summer due to a lack releases and a glut of popular action titles at the cinema that appear to be “too big to fail”.
Stay tuned for further updates on this summer’s horror hits and misses right here at your source for horror news.