Expectations for It have been sky high for months, driven primarily by the depressing summer movie receipts (which are some of the worst returns in 25 years).
Well, it looks like the box office totals for It will be more “Penny Wise than pound foolish” this weekend as the Stephen King adaptation earned an estimated $13.5 million on Thursday night.
It is actually the third highest debut Thursday of 2017, behind only Guardians of the Galaxy Vol. 2 ($17 million) and Beauty and the Beast ($16.3 million). The film also established records for the largest Thursday gross for a horror movie, R-rated release, September release, and for a film based on a Stephen King book.