Back in August, Danny and Doug Marks, a pair of Chicago bar owners who run Emporium Arcade Bar, opened a Stranger Things inspired pop-up called “The Upside Down”. Complete with the Byer’s couch, Joyce’s light-up Christmas light wall and plenty of “Hawkins”-related material, the bar also offered drinks inspired by the show (for instance, “Eleven’s Eggo’s” has a maple syrup base and is served with a wedge of a waffle).
In mid-September, Netflix got word of the clever pop-up and unfortunately for the Marks’ brothers, they never sought out permission or licensing. The pair received a cease and desist from Netflix but in the form of a rather humorous letter penned by Netflix lawyer Bryce Coughlin. The text of that letter is below: