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Split Three-peats at Superbowl Weekend Box Office, Rings Doesn’t Answer the Bell

Split posted a narrow victory over fellow horror film Rings at the 2017 Superbowl weekend box office showdown.

Split added an estimated $14.5 million dollars to its already far above expectations total.  Split will also reach the $100 million dollar domestic milestone early this week, as its cumulative total stands at roughly $98 million.  Split will certainly drop the box office title next week, as three high profile releases (Fifty Shades Darker, John Wick 2, and The Lego Batman Movie) will most likely bump the film into 4th place.  Irregardless, Split is undoubtedly the horror winner of the winter season, emerging from a very large crowd of contenders.   read more

Split Repeats as Box Office Champ, Resident Evil’s Final Installment Underperforms

Defying all logic and shattering initial expectations, Split once again ruled the box office this weekend.  Going into the weekend, the modestly budgeted film ($10 million) had already earned $51 million dollars and added another estimated $26.3 million to its cumulative box office total over the January 27-29 frame for a grand total of $78 million.

Split appears to be the big winner this winter season, not only muscling out fellow horror films, but all new releases as well.  Bolstered by a young teen audience and undeterred by underperforming action films such as XXX: The Return of Xander Cage (a $33 million return on a $85 million dollar budget), Split looks to continue to grab more cash in weeks to come.   It will face more competition over the next few weeks with Rings (and a number of smaller releases such as Don’t Knock Twice) debutting next weekend At this point, it will depend if audiences remember (and want to see) a third film in the franchise after 12 years or if horror fans will respond to the film with apathy, similar to last fall’s Blair Witch remake.  Next week’s Superbowl is also a factor, as studios traditionally release films that appeal to women in the form of horror movies and romantic comedies.  Will ticket buyers who wish to escape Superbowl hype choose the reigning champ or yesterday’s creepy hit next weekend?  Stay tuned to Horror News Network to find out!    read more

Split Finishes Number One at Weekend Box Office with $40 Million Dollar Take

According to Variety, Split, the psychological horror thriller by M. Night Shyamalan, finished first at the box office with $40.2 million in ticket sales, exceeding industry estimates by roughly $20 million dollars.

Shyamalan has become a director who can once again turn a profit for studios after a pair of disasterous big budget failures in the form of After Earth and Avatar: The Last Airbender.  Things got so bad for the formerly trendy director, that Shyamalan even took a break from directing to write a book about school reform entitled I Got Schooled, hoping to cash in on the state and federal money available to would-be “saviors” of education. read more

The Bye Bye Man Finishes Fifth at Weekend Box Office, Underworld: Blood Wars Slips

The Bye Bye Man finished in fifth place at the box office for the weekend of January 13, 2017, taking in an estimated $13,378,000.  While the placement doesn’t seem like much of an accomplishment, it was in fact the highest grossing new film of the weekend, beating fellow newcomers Patriot’s Day, Monster Trucks, and Sleepless.  The film capitalized on a primarily female and under 25 audience to double its budget in the first three days of release.

While this is a solid opening for a horror film in January, the level of competition gets stiffer next week, and the rest of the month.  M. Night Shyamalan’s  horror thriller Split will be released next weekend with the same target audience in mind, greatly reducing The Bye Bye Man’s staying power at the box office.  Also contributing to a potential steep decline for the film is the fact that the film earned a “C” Cinema Score and  a 28% critic’s score on Rotten Tomatoes.       read more

Trailer for M. Night Shyamalan’s Split Released

A trailer for the upcoming M. Night Shyamalan thriller Split has been released. The film stars James McAvoy, Anya Taylor-Joy, Betty Buckley, Jessica Sula and Haley Lu Richardson. Shyamalan teams up with his production partner on the The Visit Jason Blum. The film is said to return to Shyamalan’s roots, in the vein of The Sixth Sense, Unbreakable and Signs, with an original story that “delves into the mysterious recesses of one man’s fractured, gifted mind.”

The official synopsis states: While the mental divisions of those with dissociative identity disorder have long fascinated and eluded science, it is believed that some can also manifest unique physical attributes for each personality, a cognitive and physiological prism within a single being. Though Kevin (James McAvoy) has evidenced 23 personalities to his trusted psychiatrist, Dr. Fletcher (Betty Buckley), there remains one still submerged who is set to materialize and dominate all the others. Compelled to abduct three teenage girls led by the willful, observant Casey (Anya Taylor-Joy, The Witch), Kevin reaches a war for survival among all of those contained within him—as well as everyone around him—as the walls between his compartments shatter apart. read more