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The Rocky Horror Snickers Show: The Future Of Advertising On Television

In 2013, the Chinese version of Iron Man 3 included a ridiculous scene which asked viewers the ultimate question: “What does Iron Man rely on to revitalize his energy?” The answer, of course, is Yili’s Gu Li Duo milk drink! At the time, many felt that this kind of thing was a cultural difference which would never make its way into American media. While we’ve been comfortable for a while with Sony electronics products littering the backgrounds of Sony movies and brand logos plastered throughout the scenery of our films and shows, there’s been a general consensus that, in America, Iron Man should only be drinking milk when the nuance of the storytelling calls for it. A recent report, however, shows that things may be changing. read more