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Split Three-peats at Superbowl Weekend Box Office, Rings Doesn’t Answer the Bell

Split posted a narrow victory over fellow horror film Rings at the 2017 Superbowl weekend box office showdown.

Split added an estimated $14.5 million dollars to its already far above expectations total.  Split will also reach the $100 million dollar domestic milestone early this week, as its cumulative total stands at roughly $98 million.  Split will certainly drop the box office title next week, as three high profile releases (Fifty Shades Darker, John Wick 2, and The Lego Batman Movie) will most likely bump the film into 4th place.  Irregardless, Split is undoubtedly the horror winner of the winter season, emerging from a very large crowd of contenders.   read more

Split Repeats as Box Office Champ, Resident Evil’s Final Installment Underperforms

Defying all logic and shattering initial expectations, Split once again ruled the box office this weekend.  Going into the weekend, the modestly budgeted film ($10 million) had already earned $51 million dollars and added another estimated $26.3 million to its cumulative box office total over the January 27-29 frame for a grand total of $78 million.

Split appears to be the big winner this winter season, not only muscling out fellow horror films, but all new releases as well.  Bolstered by a young teen audience and undeterred by underperforming action films such as XXX: The Return of Xander Cage (a $33 million return on a $85 million dollar budget), Split looks to continue to grab more cash in weeks to come.   It will face more competition over the next few weeks with Rings (and a number of smaller releases such as Don’t Knock Twice) debutting next weekend At this point, it will depend if audiences remember (and want to see) a third film in the franchise after 12 years or if horror fans will respond to the film with apathy, similar to last fall’s Blair Witch remake.  Next week’s Superbowl is also a factor, as studios traditionally release films that appeal to women in the form of horror movies and romantic comedies.  Will ticket buyers who wish to escape Superbowl hype choose the reigning champ or yesterday’s creepy hit next weekend?  Stay tuned to Horror News Network to find out!    read more

The Rings Trailer Has Emerged

After an eleven-year hiatus, The Ring saga literally returns to the well with the release of the Rings trailer! The spot begins with a young woman ripping her television off the wall to stop the all too familiar black & white video of a faceless girl climbing out of a well and walking toward the camera.

Paramount Pictures released the 2 1/2 minute trailer this week.  The clip serves as a primer for the legend of the “ring’.  We are reminded that there exists a disturbing video that people watch and, once they do, their phone will ring. They will hear an eerie voice saying, “Seven days.” The viewer will then die seven days after watching the video. read more