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‘It’ Floats to the Top and Destroys Box Office Records

Expectations were high for what It would do at the box office this weekend, but no one predicted the $123 million explosion that the film delivered at movie houses around the country.  

Most bullish predictions placed the film at a $70 million dollar debut, but It delivered the second largest R-rated opening weekend of all time, only behind Deadpool’s $132 million haul.  If the initial estimates hold, It will be the third highest opening of the year, beaten only by Beauty and the Beast and Guardians of the Galaxy Vol. 2. read more

‘It’ Delivers Record-Breaking Thursday Night Opening

Expectations for It have been sky high for months, driven primarily by the depressing summer movie receipts (which are some of the worst returns in 25 years).

Well, it looks like the box office totals for It will be more “Penny Wise than pound foolish” this weekend as the Stephen King adaptation earned an estimated $13.5 million on Thursday night.

It is actually the third highest debut Thursday of 2017, behind only Guardians of the Galaxy Vol. 2 ($17 million) and Beauty and the Beast ($16.3 million). The film also established records for the largest Thursday gross for a horror movie, R-rated release, September release, and for a film based on a Stephen King book. read more