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Monster Cereals to Team with Addams Family

Here is a bit of interesting news coming straight from the team at General Mills. Our beloved Monster Cereals Boo Berry, Count Chocula and Franken Berry are returning this Fall and they are teaming with The Addams Family to offer downloadable pumpkin carving stencils.

“With The Addams Family movie coming out in October, we wanted to partner because of the timeliness with Halloween,” said Sarah McCullough, planner, Brand Experience, at General Mills. “We thought it would be a fun idea to offer stencils during a time when people are carving pumpkins. We created them so people can interact with our characters and the ones from The Addams Family.” read more

General Mills Launches ‘Work with the Monsters’ Website

When it comes to choosing a favorite breakfast cereal, one thing is for sure, horror fans and monster cereals go hand in hand. When the weather gets a bit cooler and leaves start to change color these fabulous cereals packed with essential vitamins and sugar – pop up on supermarket shelves across North America. With October now gone we figured we would have to wait until next year to see to see our breakfast buddies once again. But suddenly, General Mills launched a site called ‘Work with the Monsters,’ which solicits “filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers” for partnership to help bring their mascots to life in multiple mediums. read more