The pulse for Pet Sematary has been running high over the past few months (and the film delivered a second place finish at the weekend box office to the tune of $25 million), but just like the optimism of Dr. Louis Creed, the end result may not be what Paramount expected.
Pet Sematary’s debut is a healthy one for a horror remake, but all of the analytics associated with the film point to a sharp decline in ticket sales next week. Sematary’s Rotten Tomatoes score has steadily fallen from the mid-80s to a current score of 61% fresh. While this is an admirable number for any horror film, the fan metrics are more disturbing. Only 49% of fans on Rotten Tomatoes liked the film (according to their Audience Score) and film-goers polled by Cinemascore gave the remake an ultra low C+. With Hellboy opening next week, followed quickly by The Curse of La Llorona weeping into theaters two weeks later, Pet Sematary could easily drop 65% at next week’s box office, signaling an early exit from theaters.