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Split Three-peats at Superbowl Weekend Box Office, Rings Doesn’t Answer the Bell

Split posted a narrow victory over fellow horror film Rings at the 2017 Superbowl weekend box office showdown.

Split added an estimated $14.5 million dollars to its already far above expectations total.  Split will also reach the $100 million dollar domestic milestone early this week, as its cumulative total stands at roughly $98 million.  Split will certainly drop the box office title next week, as three high profile releases (Fifty Shades Darker, John Wick 2, and The Lego Batman Movie) will most likely bump the film into 4th place.  Irregardless, Split is undoubtedly the horror winner of the winter season, emerging from a very large crowd of contenders.   read more

Are January and February the New Dumping Ground for Horror Films?

In October, HNN noticed that horror films were strangely missing from the October schedule which usually capitalizes on the Halloween season and the audiences need for thrills and chills.  Initially, it appeared that the culprit was The Blair Witch, as studios hurried to move their films away from the expected blockbuster.  The result was more “trick than treat” however, as The Blair Witch was d.o.a. at the box office making a grand total of just under 21 million dollars.  

Looking at the release schedule for January and February, it appears that “the witch” may not be the only one to blame, as nine horror films will debut during the coldest and least profitable months of the year in 2017.  January and February are known to Hollywood executives as “dump months” which refers to the low expectations regarding the box office success of the films and the unwillingness of people to leave their homes during the winter months.  Films that are released in January and February are usually ones that did not perform well at test screenings, films without bankable stars, genre films, and films that are hard to categorize or defy traditional genre conventions. read more

Too Much Horror Business: Box Office Winners and Losers of 2016

Although October 2016’s slate of horror films were at an all time low, this didn’t stop studios from making money at the your local cinema at other times of the year.  2016 was another profitable year for horror films, with the exception of a few high profile bombs. 

The undisputed horror box office champ was The Conjuring 2.  James Wan’s sequel to his 2013 film that showcased the further adventures of renowned ghost hunters, Ed and Loraine Warren, raked in $102.5 million domestically, and $320.2 million worldwide.  The largest foreign market happened to be Mexico, where the Conjuring 2 made $20.5 million.  Although the film was not the critical success of Wan’s first film, it appears like there is no stopping this franchise, whether Wan returns to the director’s chair or not. read more