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A Cure for Wellness Turns Out to be Box Office Poison

As predicted at the start of the over-stuffed winter horror film season, there were bound to be some box office casualties and if you are Twentieth Century Fox, you probably wish you sought a second opinion before green-lighting this one.

Out of the numerous horror films released this season, A Cure for Wellness is undoubtably the biggest disappointment, earning an estimated $4.2 million dollars in receipts at the film’s opening weekend box office.  Every other major horror release this year (Split, Underworld: Blood Wars, Resident Evil: the Final Chapter, Rings, and the Bye Bye Man) have earned more during their opening box office frames, even films with worse reviews and worse word-of-mouth. read more

Twentieth Century Fox Apologizes for Creating Fake News to Promote A Cure For Wellness

Variety is reporting that Twentieth Century Fox has released a statement of apology for creating and posting fake new stories in an attempt to raise awareness for their upcoming film A Cure For Wellness.

The statement conceded that the viral marketing campaign was ill-advised and in poor taste, stating that, “In raising awareness for our films, we do our best to push the boundaries of traditional marketing in order to creatively express our message to consumers. In this case, we got it wrong.” read more

Gore Verbinski’s New A Cure For Wellness Trailer Released

20th Century Fox released a new trailer for Gore Verbinski’s latest horror thriller A Cure for Wellness today.

The film, which takes place in a bizarre mental health facility, stars Dane DeHaan, Jason Issacs, and relative newcomer Mia Goth.

Film goers recently spotted DeHaan in Sony’s Amazing Spider-Man (talk about mental trauma…) and will certainly recognize Issacs as the villainous Lucius Malfoy of Harry Potter fame.

Verbinski hasn’t tackled material like this since 2002’s The Ring.  It will be interesting to see how Verbinski directs his second horror film after mega-hits like the first three Pirates of the Caribbean films and the disappointing box office disaster The Lone Ranger. read more