It was an uphill battle for The First Purge, but Universal’s riotous film was still able to manage fourth place at a very competitive (and profitable) summer box office weekend. The fourth film in the franchise raked in $17 million this weekend, bringing The First Purge’s total to $31 million for the Independence Day week (the film opened on Wednesday).
How does this entry stack up against the previous films? The weekend box office is the softest in the franchise’s history, but this is certainly due to the early opening. The film will most likely pass the original Purge’s worldwide totals ($89.3 million), but the film will be hard pressed to top either The Purge: Anarchy or The Purge: Election Night. Reaching the fourth film in any franchise is certainly an accomplishment, but it does get more and more difficult to lure ticket buyers back to the theater. Universal made the smart move to inject some life into the series by hiring new director Gerard McMurray (and you can read an interview with the director right here), but it might not be enough to cement the film’s solvency going forward.