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The Shocking Truth Behind ‘Hereditary’s’ Low Cinemascore!

A24’s Hereditary delivered the best opening in the short history of the company, delivering $13.5 million in its first weekend at the box office.  The closest film released from A24 to Hereditary’s opening was 2016’s The Witch which made $8.8 million during its debut weekend.

Despite this excellent news, many news outlets picked up on the D+ Cinemascore rating for Hereditary as a sign of trouble for the film.  While this may lead to diminishing returns in subsequent weeks, the issue is much more complex than the score would indicate. read more

Paramount Defends Darren Aronofsky’s ‘mother!’… And So Should You!

There have been warning signs for quite some time that Darren Aronofsky’s mother! isn’t for everyone. It’s debut at the Venice Film Festival garnered every reaction from boos to high praise, and it soon became clear that the violent nature of the film would absolutely affect viewers’ assessments of the film itself. Then came the dismal opening weekend box office ($7.5 million) and the Cinemascore rating of an F, and mother! instantly became the commercial failure that everyone loves to talk about. read more