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Blair Witch Hype Does Not Translate Into Ticket Sales This Weekend

The much anticipated Blair Witch reboot delivered anemic box office numbers, as the film’s hype did not translate into ticket sales during the film’s opening weekend.  As reported by Horror News Network on Friday, director “Adam Wingard’s new Blair Witch sequel/reboot is garnering mixed reviews as the film debuts this weekend for anxious fans of the original Blair Witch Project.   The film currently sits at 38% on aggregate review site Rotten Tomatoes and has steadily declined throughout the week.  The film originally sat at 53% positive on Wednesday but as more reviews poured in, the film experienced a steep drop.” read more

Don’t Breathe Dominates Weekend Box Office With $26 Million Dollar Debut

New horror film Don’t Breathe shattered all studio expectations and predictions with estimates placing the film over $26 million for the weekend.

Studios predicted a conservative $11-12 million dollar debut, while prognosticators called for $15 million at the weekend box office.

Don’t Breathe ended Suicide Squad’s run as box office champ at the three week mark and looks to add to the total over the upcoming Labor Day weekend, which features no competition in the form of new, wide screen studio releases.  Don’t Breathe more than doubled Suicide Squad’s second place ranking, as DC Comics anti-hero team finished with an estimated $12 million in ticket sales. read more

Don’t Breathe Positioned to End Suicide Squad’s Box Office Run at Number One

The late summer, buzz-heavy horror film Don’t Breathe is currently tracking to defeat three week champ Suicide Squad at the box office this weekend.

According to Meriah Doty of the Wrap, Don’t Breathe (the second feature film directed by Fede Alvarez) is tracking at close to 13 million dollars, which should be enough to defeat Suicide Squad in its fourth weekend at the box office.

The film currently sits at 89% on Rotten Tomatoes and a creative advertising campaign targeting the youth market that fuels horror movie box office and the tech industry with a 10-second Snapchat video ad that allows users to access the full 90-second “Don’t Breathe” 360 degree video. read more

GhostBusters Box Office: D.O.A. or Here to Stay?

The weekend estimates for the Ghostbusters remake have been released and the new film finished second to The Secret Life of Pets with a total of $46 million at the box office from July 14th to July 17th .  This total is comprised of Thursday night, Friday, Saturday, and Sunday totals.  Many analysts predicted a second place finish to current animated juggernaut Pets, but is this a disappointment or a hopeful start for the most embattled film of the summer?

Looking closer at the box office totals, Ghostbusters debuted with 3.4 million on Thursday, which is a competitive number, comparing to other films that finished around the $50 million dollar mark for their first weekends.  One alarming stat shows that Ghostbusters was the only film in the top 35 at the box office this weekend that declined from Friday to Saturday ($17,200,000 vs. $16,350,000). Every other film at the local multiplex saw an increase in attendance on Saturday.  Sunday’s current estimates clock in at $12,450,000 which shows the film dropping in attendance across the weekend. read more