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‘Glass’ Proves to Be Breakable at Weekend Box Office

M. Night Shyamalan’s Glass entered the Martin Luther King weekend with some lofty expectations, as some estimates placed the film’s debut in the $60 to $70 million range.  Unfortunately, that Glass wasn’t shatter-proof, as the latest twist-filled film from Shyamalan generated only $40.5 million over the Thursday to Sunday frame.

Shyamalan (a director with a more than inconsistent track record for both box office and critical successes-anyone remember his adaptation of The Last Air Bender?) faced virtually no new competition over the long weekend, as studios believed the hype and intentionally kept their films away from the sequel to Split and Unbreakable.  The reviews for Glass certainly didn’t help its performance, as the film currently clocks in with a 35% fresh rating (and 24% from top critics) on Rotten Tomatoes. Combine those stats with a lukewarm audience response, with a “B” grade from exit polling company Cinemascore, and you have a recipe for disaster only rivaled by the director’s brief foray into the seedy world of education reform (in 2013, Shyamalan tried to cash in on the trend with his expose entitled I Got Schooled).  Glass should continue to turn a modest profit, as it faces little competition over the next few weeks, but Shyamalan’s performance may serve as a bump in the road for his comeback tour (and no one is asking for sequels to After Earth, The Village, or Lady in the Water). read more

‘Escape Room’ Continues to Impress at Weekend Box Office

Adam Robitel’s Escape Room continued to defy expectations, finishing fifth at the weekend box office with an additional $8.9 million for a total of $32.5 million so far.

The film picked up where it left off last week, maintaining its theater count in spite of two new wide releases (The Upside and A Dog’s Way Home) and continued competition from Aquaman, Spider-Man: Into the Spider Verse, and Mary Poppins Returns.  Escape Room’s box office only declined 51% this week, which is a better than normal drop for most films. When compared to recent entries from the horror genre such as the Nazi zombie splatfest Overlord (which dropped 63% in its second weekend and finished with only a $41 million gross world-wide) and The Possession of Hannah Grace (with a similar decline, but much less in revenue, ending with only $35 million world-wide), Escape Room seems to be bucking typical trends and surviving in a crowded marketplace. read more

‘Escape Room’ Exceeds Expectations with Second Place Finish at Weekend Box Office

Escape Room entered a crowded marketplace this weekend, but Sony’s PG-13 “Saw-lite” film managed to finish second with an estimated $18 million at the box office.

Heading into the weekend, most analysts predicted that the film would be lucky to finish fifth, behind Aquaman, Mary Poppins Returns, Spiderman: Into the Spider-Verse, and Bumblebee.  The fact that Escape Room defeated all but Aquaman (and played on 1,300 less screens than it’s closest competitor, Mary Poppins), is certainly impressive and proved that the timing was right for some jump scares and a younger, photogenic cast. read more

‘Overlord’ Finishes Third at Box Office; ‘Venom’ and ‘Halloween’ Continue to Add to Totals

Bad Robot’s long-delayed and rumored about World War Two zombie tale Overlord finished third at the weekend box office while the break-out hits of October, Venom and Halloween (2018), continued to pad their already impressive totals.

Overlord, once rumored to be the fourth installment in the Cloverfield franchise, finished third with a modest $10.1 million dollar debut.  The hard-R tale of mad zombie science run amok may have been too much for the average movie-goer (who gave the film a mediocre B Cinemascore rating), but Overlord did score high with critics (the film currently has an aggregate rating of 81% fresh on Rotten Tomatoes).  The film will certainly earn back all of its production costs ($38 million) once international sales are included, but don’t expect Overlord to perform much better over the coming weeks with continued competition from tent-pole pictures from all of the major studios. read more

‘Halloween’ Crosses the $150 Million Mark at Weekend Box Office

Although Halloween (2018) fell from the number one spot at the box office, the film did manage to cross the $150 million dollar mark with another strong weekend.

Halloween finished fifth overall with just over $11 million at this weekend’s box office due to some strong competition from three new films, including the ghost of Freddie Mercury in the Queen bio-pic Bohemian Rhapsody (an estimated $50 million dollar), Disney’s The Nutcracker and the Four Realms ($20 million),the R-rated comedy Nobody’s Fool ($14 million), and A Star is Born (which as of now, narrowly defeated Halloween with $11.1 million). Halloween also pulled in some very strong mid-week numbers, performing especially well (naturally) on Halloween with $5.5 million in receipts. read more

‘Halloween’ Slashes Through the Competition Again at the Box Office

For the second week in a row, Halloween (2018) dominated the box office, earning a estimated $32 million dollars in its second week of release.  The latest in a long line of Michael Myers’ films currently sits at over $126 million in sales, and with a few more weeks of slim competition on the horizon, Halloween has a chance to cross the $200 million mark domestically.

Halloween only dropped 58% from last week’s debut, which was less than anticipated, as most horror films see a steeper decline in the 60-65% range.  The success of Halloween has sent many rival studios scrambling to fast track their own slasher properties, with rumors (unsubstantiated at best) running rampant about the return of Jason Voorhees.  Don’t be surprised if “news” of the return of Freddy or Leatherface is far behind, as Hollywood chases the latest trend at the box office. read more

‘Halloween’ Chops the Box Office to Pieces With a $77.5 Million Dollar Debut

Expectations were high for the long-awaited reboot of John Carpenter’s Halloween, and it is safe to say that the film didn’t disappoint at the box office with a $77.5 million three-day debut.  The total was the second largest October opening weekend of all-time, coming less than $3 million shy of the record set by Sony’s Venom (early reports had the film beating Venom, but that slippery symbiote held on to his title, at least for now).

With a $10 million dollar production budget, Halloween (2018) was a major success for Universal and Blumhouse, and the film is sure to add to its total over the next few weeks with little horror competition on the horizon. Halloween (2018) fared well with critics (currently 80% fresh on Rotten Tomatoes) and a good, but not great B+ Cinemascore with fans.  The horror community has been less than impressed with the film, which could add up to a larger drop-off than expected next week (look no further than HNN’s John Evans, whose 2000 word plus review gives you every reason to wait to see Halloween at home at best, and perhaps skip it at worst). read more

‘Venom’ Sets a New October Record at the Weekend Box Office

Despite primarily negative reviews and the lack of other spider-characters to rely on, Sony’s Venom set box office records this weekend, earning over $80 million in receipts.  Venom now holds the record for the highest grossing 3-day opening in October, defeating the previous record holder (Gravity) by almost $25 million dollars.

This total is even more impressive considering that Venom’s current aggregate score on Rotten Tomatoes is only 32%.  The film has performed better with fans however, who gave the nasty symbiote a B+ on Cinema Score and a 89% audience score on Rotten Tomatoes.  Venom should see a steep decline next weekend, but with few superhero-related properties on the horizon, the film will certainly improve on its already healthy take at the box office. read more

‘The Nun’ “Preys” on the Competition at Weekend Box Office

The Nun kicked off a busy fall season at the box office by accumulating an estimated $53.5 million at this weekend’s box office, destroying the previous Conjure-verse’s opening weekend record set by the original The Conjuring with $41.8 million in the summer of 2013.

The debut is also the second largest September opening ever, going past the $48.4 million set by Hotel Transylvania 2 in 2015. The Nun could not come close to last fall’s king of the horror world, It, however, which took in $123.4 for its opening weekend.  The Nun’s $53.5 million debut was also the second largest opening ever for an R-rated horror film, again placing behind Warner Brother’s  It.  The Nun was also a hit internationally, bringing in $77.5 million, totaling $131 million worldwide. read more

‘The Meg’ Still Swimming Upstream; ‘Happytime Murders’ Leaves No One Smiling at Box Office

Who knew that that dang giant shark would have legs (or fins I guess) at the box office!  The gonzo shark movie finished second at the weekend box office for the second straight week, netting another $13 million for a grand total of $105 million on the domestic front.

The budget for The Meg was rather high (north of $130 million) and this fact lead many box office prognosticators to doubt the film’s profit potential, but due to a shrewd marketing campaign, little competition during the month of August, and Megalodon-sized return overseas, The Meg is one of the biggest surprises of the year so far. read more