When it comes to box office returns for horror films this year, the releases have been relatively “quiet” at the box office, until Paramount’s A Quiet Place was released this weekend. According to preliminary reports, A Quiet Place will win this weekend’s box office with $50.4 million, making it the second highest opening so far this year, behind only Black Panther.
Unlike last year, which saw Split and Get Out dominate the winter box office frame, no horror film has been able to capture the attention of audiences in a similar fashion. Although profitable, many of the horror films (most notably Winchester, Strangers: Prey at Night, and Unsane with $25, $24, and $8 million respectively) under performed, with the exception of Insidious: The Last Key surprising everyone with a $67 million dollar take and an additional $100 million overseas. A Quite Place is poised to do much better however, taking in almost 75% of Insidious’ domestic gross in its first weekend alone.