According to the report, the network, “Picked up straight to series in April 2016 as part of Spike’s push to re-enter the original scripted space, the drama starring Morgan Spector and Frances Conroy launched in late June to solid sampling, drawing 1.2 million viewers to the premiere with live-plus-three-day Nielsen returns. However, the rest of The Mist‘s run could barely draw 800,000 viewers — even with DVR. Among adults 18-49, the show couldn’t even crack cable’s top 30 scripted series.”
The network will also undergo a name change and will be re-branded as Paramount Network in January of 2018.
The ratings, while low for major cable networks such as AMC or FX, are not that out of the ordinary when compared to similar genre fare from the SyFy Network. Current scripted television programs on SyFy such as Z Nation, The Magicians, and Van Helsing consistently deliver lower ratings than the cancelled Spike program, some falling well below The Mist’s average Nielsen rating (Van Helsing’s 2017 average could not even crack 700,000 viewers).
Stay tuned to Horror News Network for more news on renewals and cancellations.