Sony Launches ‘Close Encounters of the Third Kind’ Teaser and Website to Promote Re-Release

Big Close Encounters of the Third Kind news manifested over the Fourth of July holiday weekend. Sony has announced that they will re-release Steven Spielberg’s classic film to theaters for one week only, starting on September 1st, 2017. The re-release will launch in advance of the official 40th anniversary of the film, which will be on November 16th, 2017.

To make things more interesting, the announcement of the re-release was joined by two separate unconventional media campaigns. First came the website:

The site launched on Monday, which just so happens to be World UFO Day. The site makes no specific mention of Close Encounters, but it falls short of being a full-on “augmented reality campaign” due to the fact that Sony legalese and an MPA rating can be found on the bottom of the page.

Next came a 57-second Youtube video, entitled, “This Means Something,” which offers more visual and auditory clues hinting at a Close Encounters event. You can watch the entire video below:

Hopefully Sony will continue to provide more chapters of this unique fan experience as we get closer to the 40th anniversary of the film and the re-release. Stay tuned to Horror News Network for more details on the Close Encounters of the Third Kind 40th anniversary event as they break!


John Evans
Staff Writer at Horror News Network
John has loved movie monsters for as far back as he can remember. He's since collected up as many comics, statues, and autographed material related to movies and music that he can get his hands on. He is particularly interested in the critical and analytical discussion of the best stories the horror genre has to offer. One of his largest works on the topic is a study on the portrayals of people with disabilities in horror films.
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