Despite all of the hype and positive word-of-mouth and critical reception, Ready or Not wasn’t completely ready to dominate the box office this weekend, finishing in sixth place in what has been a particularly underwhelming season for horror films.
Ready or Not brought in a total of $7.5 million over the 3 day weekend, and $10.5 million since its debut on Tuesday night. Fox Searchlight tried their best to capture audience attention before the weekend began (and Ready or Not is their widest release ever with 2,855 screens), but the film couldn’t muster enough momentum after the early start, even with the highest Cinemascore for a horror movie this summer (B+) and a current score of 87% fresh on Rotten Tomatoes. Ready or Not may find a larger audience on home video platforms, but the bride as “Most Dangerous Game” tale (which surprisingly avoided the scrutiny of President Donald Trump and others, even though it bears many similarities to the recently cancelled Universal film, The Hunt) will be lucky to end its cinematic run with anything north of $25 million.
In terms of other horror offerings, Scary Stories to Tell in the Dark hovered near the bottom of the top ten in eight place with an estimated $6 million in ticket sales. The adaptation of the infamous YA book series (written by Alvin Schwartz and illustrated by Stephen Gammell) should end the summer season as the second highest grossing horror film next to Annabelle Comes Home, as it currently sits at just over $50 million. A domestic finish over $60 million is all but assured at this point, but the highly-anticipated release never lived up to expectations (and delivered a fairly dismal Cinemascore of C).
Tune in next week for a final look at the summer box office (with only one new release, Blumhouse’s Don’t Let Go, in what is traditionally one of the lowest grossing weekends of the year) and a recap of the season’s lukewarm performances.