A couple of months ago, the phrase “Get Out” was thrown around quite a bit here at Horror News Network in reference to Jordan Peele’s highly successful film of the same name which debuted in January. We reviewed it (twice), we analyzed it, we praised it whenever we got the chance. It’s that good. Now another highly anticipated horror film is also capitalizing on this classic horror phrase, which has been a favorite since the release of When a Stranger Calls!
Paramount Pictures have just uploaded a new short clip to promote Darren Aronofsky’s mother! Taking the title’s refusal to capitalize its first letter one step further, the clip is entitled (lowercase) “get out.” No exclamation point!
The clip continues the promotional materials’ trend of revealing very little about the film’s plot and characters. In it Javier Bardem’s character basically tells Jennifer Lawrence, Ed Harris, and Michelle Pfeiffer to “get out” in a super aggressive manner. Believe me, it’s scarier than it sounds. You can watch the new clip below:
mother! debuted at the Venice Film Festival last weekend to an incredibly mixed reaction which included loud booing followed by an almost-instant wave of thunderous praise on social media networks around the world. All critics can agree on one thing: this violent arthouse piece is not for everyone. Don’t let the A-List cast fool you; Aronofsky’s work always challenges his viewers, and mother! is promising to be the ultimate challenge. The studio is currently running the tagline, “You’ll never forget the first time you see mother!” While some of the gusto associated with that line obviously hearkens back to the 1970s style marketing of some films from which Aronofsky draws inspiration, the sentence will probably have that actual kind of effect on some unsuspecting viewers who think they’re walking in on a lighthearted Jennifer Lawrence romp.
Either way, the divisive critical response likely spells something positive for horror fans who are looking for something challenging and different in a contemporary filmmaking landscape where directors are being fired left and right for having a strong artistic vision. Something tells me that the horror community is going to be buzzing when this movie hits the big screen on September 15th.
Stay tuned to Horror News Network for more details on mother! as they break!