In an announcement sure to excite Funko collectors, horror fans, and non-healthy cereal aficionados everywhere, Funko Founder Michael Becker just unveiled a new cereal product line, and naturally, mini-Pop figures will be included in the box.
Becker revealed this surprise in an interview with The Coronado Eagle and Journal and said that the Funko O’s line would include Elvira: Mistress of the Dark, Freddy Kruger, and Beetlejuice, among others.
Becker stated that the complany will ” …start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime.”
Don’t start forming a line at your local supermarket however, as “The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs (a California Supermarket chain). We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”
In addition to the cereal, Funko collectors will be interested to hear that a documentary about the origins of the company will soon be revealed in Making Fun – The Story of Funko. Check out the trailer below and stay tuned to Horror News Network for more information about the cereals and further Funko Toy news.