What do four of the six highest grossing major film studios of 2016 have in common? They each released a horror film that made enough money to compensate for another big budget box office flop on their roster.
Hollywood accounting is “creative” to say the least, but the general rule of thumb is that a tentpole film needs to earn two times its estimated budget worldwide in order to outweigh production and marketing expenses and begin to make money.
According to Box Office Mojo, Sony’s The Magnificent Seven earned approximately $160.4 million on an estimated budget of $90 million. Ghostbusters (2016) earned approximately $229 million on an estimated budget of $144 million.